Thanks to the onset of cutting-edge technology facilitating the enhancement of businesses, traditional wealth and asset management firms have started developing and launching their own differentiators to stay relevant. A classic example would be the launch of hybrid robo-advisors to compete with competitors like eToro, Betterment and Wealthfront.

While robo-advisors started in the US with companies like Wealthfront and Betterment almost a decade ago, and over the last few years across Europe, where a wave of self-service fintech advisory has transformed the market, the movement was slow in taking off in Asia - until now.